PART ONE · THE HI HONY STORY
A little honey.
A big idea.
It started with bees, a love of honey and one simple question: what if this golden ingredient became your new favourite drink?
Let’s start at the beginning
THE FASCINATION
Always drawn
to the hive.
HI HONY grew from a fascination with bees and honey: the way bees work together, the nectar they collect and the golden ingredient they create. That connection with honey is at the heart of the brand.
We love honey’s flavour and character. But a jar on the shelf only tells part of its story. We saw the possibility of something chilled, sparkling and refreshing.
HI HONY brings a fresh perspective: familiar honey, bright fruit flavours and delicate bubbles. A new way to enjoy an ingredient we’ve always loved.
Good things
start with honey.
THE IDEA BEHIND HI HONY
02 · THE IDEA
Honey, with
a fresh twist.
What if honey could be the starting point of a delicious sparkling drink? Mellow sweetness, a fresh fruit twist and a delicate sparkle. That’s the idea we set out to create.
That idea became HI HONY: a sparkling energy drink with raw honey at its heart. We’re starting with Honey Lemon, Honey Apple, Honey Raspberry and Honey Cherry, pairing honey’s mellow character with fresh fruit flavours and delicate bubbles.
Honey brings its own naturally occurring sugars and energy to the recipe. We’re developing the supporting ingredients alongside the taste, with the aim of giving every ingredient a clear purpose.
Above all, it has to be a delicious drink. Something you look forward to opening, and enjoy down to the last sip.
03 · WHAT WE STAND FOR
More thought.
In every sip.
Our ambition is to create a lighter alternative to very sugary soft drinks, with honey at its heart and every ingredient chosen for a reason.
Start with what we love.
Raw honey is our starting point, bringing its own sweetness and character. It’s the ingredient behind our name and the reason this drink exists.
Make every ingredient count.
Our recipe brief is simple: natural ingredients only, with balanced sweetness and every ingredient chosen for a reason. We want to be open about what goes into our drink and why.
Good to drink. Clear to understand.
Refreshment comes first. As we finalise the recipe, we’ll share the ingredients, nutritional values and the evidence behind any confirmed benefits.
PART TWO · THE GOOD INSIDE
Honey at heart.
A little more to enjoy.
Our fascination with honey is where the story starts. What comes next is natural energy, bright fruit flavours and a fresh little sparkle.
A golden ingredient.
With a character of its own.
Honey brings natural sweetness, a rounded taste and its own aroma. The flowers and plants bees visit help shape that character. It’s why we chose honey as the starting point of HI HONY.
We’re bringing that familiar golden flavour into a fresh format: chilled, gently sparkling and easy to take with you.
Energy from honey.
It starts here.
Honey naturally contains carbohydrates, mainly glucose and fructose. These sugars provide energy. That’s the source behind our natural-energy idea, and one of the reasons honey sits at the heart of our sparkling energy drink.
We’re balancing that golden sweetness with fruit flavour and delicate bubbles as we refine the recipe.
A refreshing sip.
A delicate sparkle.
Hydration starts with drinking enough fluids. The water in a water-based drink contributes to your fluid intake. Our aim is a refreshing taste that’s a pleasure to sip.
Our take is refreshing and gently sparkling, with lemon, apple, raspberry or cherry and a fresh finish. Serve chilled and enjoy.
Full of flavour.
Full of character.
A great ingredient deserves a great-tasting drink. We’re developing Honey Lemon, Honey Apple, Honey Raspberry and Honey Cherry to bring together the mellow character of honey and a bright, refreshing fruit finish.
Above all, we want HI HONY to be delicious: a flavour you’re curious to try and happy to come back to.
A little more about honey, hydration and our recipe
Honey provides carbohydrate energy and sweetness; its naturally occurring sugars still count towards your sugar intake. Hydration comes from the water in a drink. Our taste story describes the pleasure of the drinking experience. Any specific nutrient-related benefits will be confirmed with the final recipe.
Read more: EFSA on carbohydrates, NHS on hydration and NHS on sugars in honey.
A LITTLE HONEY. A BIG HELLO.
From raw honey.
To your first sip.
HI HONY is about giving honey a fresh new format. A familiar ingredient, four bright flavours and a little sparkle. Meet Honey Lemon, Honey Apple, Honey Raspberry and Honey Cherry.
We’re still refining our recipes. Final ingredients, nutritional values and confirmed product benefits will be shared before launch.